Ck Fashion Advertising Major Project - Free Essay Example

Sample details Pages: 21 Words: 6152 Downloads: 9 Date added: 2017/09/13 Category Advertising Essay Did you like this example? Abigail Santy Rachel Content Page Page 1 Introduction Page 2 History of Calvin Klein Page 3 History of CK Underwear Page 4 Information on CK Underwear Page 5-6 Situational Analysis Page 7-9 Competitor’s analysis Page 10-11 Target Market Page 12-13 Analysis of Present Campaign Page 14-15 Strategy Brief Page 16-18 Creative Brief Page 19 Proposed Campaign Page 20 Media Plan Page 21-25 Campaign Ads Page 26 Unique Selling Preposition Page 27 Desired Consumer Response Page 28 Implementation Evaluation Page 29 Brief Summary of Proposed Campaign Page 30 Bibliography Introduction: Objectives In the industry of underwear, Calvin Klein Underwear can be viewed as one of the top few underwear brands that are present in this industry for many years. Even though Calvin Klein are famous in the area of it’s underwear, more needs to be done in order for it to sustain itself in the industry as there is an increase in the number of underwear companies and as such, Calvin Klein underwear needs to become even more creative and innovative in it’s products and advertising so as to gain more customers in the long run. Don’t waste time! Our writers will create an original "Ck Fashion Advertising Major Project" essay for you Create order As advertising is a form of communication used by companies as a way to help improve the sales of the products, Calvin Klein Underwear thus needs to create a new concept of advertisements so as to gain competitive advantage against it’s competitors in order to maintain it’s status and position in the industry. Thus, the objective of this project is to suggest an advertising campaign that will enable the company to not only further increase the awareness of the brand, but at the same time continually remind the customers of it’s brand in order to increase the sales of the products in order to improve the overall conditions of the company. History of Calvin Klein Calvin Klein is one of the fashion world’s biggest brands for their designer jeans, underwear and the wholesome, all- America look. Calvin Klein born in the year 1942, taught himself to sketch and sew as a boy. Later on, he went to New York’s high School of Art and Design and the Fashion Inst itute of technology and finally launching his own label , with the partnership of Barry Schwartz. Calvin Klein was listed as one of the America’s 25 most influential people by Time, he had shaped the casual wear industry and played a key role in modern advertising. Since then , he caused a storm of controversy when he had Richard Avedon photograph a pubescent Brooke Shields for his 1979 jeans campaign under the slogan â€Å" you know what come between me and my Calvins? Nothing. † Kate Moss later was to follow, helped launched his unisex perfume ck one. In October 1999, Klein was announced considering selling his fashion house, which shocked the fashion world again. And it was confirmed that he had taken his $1 billion fashion house off the market. 2 History of CK Underwear Calvin Klein underwear was formed in the year 1982 and it is known as the world’s finest designer for men and women. Men’s underwear suddenly became an object of desire. Calvin klein then publish new advertising campaigns which communicated the message of the updated, sexy designer sensibility that distinguish ck underwear from the others. In the year 1983, women’s line followed. The brand has also delivered a new line including basics, basics in fashion colors, as well as fashion forward, trendy underwear to the stores each season since then. Calvin Klein is also known for its quality, fits and fabrications are developed to perfection to preserve the brand standard of excellence. Men’s fabric range from comfortable cottons to edgy sheer synthetics, while women products includes foundations with clean and comfortable silhouettes, daywear with sexy lace elements and satin touches, as well as fashion trend forward prints and styles. Calvin Klein underwear brand is so successful that advertising spans 21 countries and reaches to an estimated number of 98 million people globally. 3 Information on CK Underwear Products Men’s: Bottoms: Bikini briefs, boxer briefs, boxers, gripper/cycle shorts, hip briefs, sport, thongs and trunks Tops: Long sleeve t-shirts, muscle shirts and tank tops Sleepwear Women’s: Bras: Balconnet, convertible, padded, push up, plunge, racerbacks, soft cop, t-shirt/contour, underwire, wireless, petite and full fit Panties: Panties, boyshorts, thongs and tangas Tops: Pants and shorts, slips and sleepwear Both men and women’s mostly priced from S$50 and above Orchard Road and City Link Mall. Stores are located centrally and it’s store concept is that of minimalism. Advertising is done through print media such as in magazines and posters that is pasted at store front. Price Place Promotion 4 Situational Analysis: The Company Financial Situation: In the year 2009, it can be noted that the world in general suffers from an economic problem which is that of the recession and as a result of it, many fashion retailers in the industries are affected by this situation in many ways. As stated by Shields (2009), it can be noted that the economy conditions have affected Calvin Klein in terms of it’s net sales which fell from $561 million to that of the current $529. million dollars. Besides this, it can be noted that the royalty, advertising and other revenues in the second quarter of 2009 had decreased by 10. 9% causing the revenue to drop to $71. 9 million as compared to the previous year second quarter of $80. 7 million. In the area of Calvin Klein Licensing segment, the royalty revenue decreased 6% for the second quarter, due to the decrease in a constant exchange rates resulting in the sales reduction in the fragrance business, which continues to be affected by the reductions in travel and discretionary spending. In terms of advertising, it can be viewed that Calvin Klein’s advertising and other revenue decreased $4. 1 million in the second quarter of 2009 as compared to that of the previous year due to the result of lesser discretionary spending in 2009 as compared to 2008 by Calvin Klein’s licensees. As a result of this, it can be noted that advertising and other revenue is collected and spend as both a revenue and an expense within Calvin Klein’s income statement (Phillipsvan Heusen Corp. Reports Operating Results, 2009). 5 Situational Analysis: The Company Brand Positioning: The brand positioning of Calvin Klein as a company and brand in general can be viewed as a form of â€Å"modern, practical fashion and minimalist chic†, which resulted in the encompassing of the lifestyle of fashion, thus the creation enlarging of the brand’s collection from the Calvin Klein Collection for the men, women and the home, CK for men and women, CK Jeans for men, women and kids, CK Underwear as well as beauty and cosmetics lines. Through this, it can be noted that Calvin Klein is a brand that is diverse in the product range thus able to gain hold of a higher market share in the industry. Though the brand may be known for being a â€Å"modern, practical fashion and minimalist chic†, the brand positioning changes in terms of advertising. In the world of advertising, Calvin Klein can be viewed as a brand that uses sex appeal to draw interest to the particular product range, in order to increase the sales of the products advertised. In some instances, sex appeals have been viewed as overly-used by Calvin Klein in terms of it’s advertisements campaign as some of the adverts that uses sex in the advertising are viewed as irrelevant to the product being advertised thus showing no connections at all. As such, over the years, Calvin Klein’s advertising campaigns are widely known for it’s controversial and provocative images, as seen in the three images here. In recent times, the top image, which is the adverts for the Calvin Klein Jeans 2009 campaign, have received tremendous news and reports with regards to the adverts and with some stating that it is considered to be a form of â€Å"soft pornography† as with the recent article on Fox News. Through this, it can be viewed that Calvin Klein can be viewed as a brand that uses shock value and controversy which will raise issues in order to gain publicity. Competitor’s Analysis: Emporio Armani AIDA MODEL: The AIDA model is being used to evaluate how advertising works. In this case, the Awareness level of this campaign is being raised as viewers would quickly recognized the male model as David Beckham the famous soccer player. The interest level is being developed when both female and male audiences are able to view Beckham’s body in only briefs and underwear which is not widely seen of photos taken of him. As such, the general audience would be curious to view these campaign images as a result of this. The desire and action level would be done when the target audience would want to either have the image of Beckham for the male audiences and for the female audiences, actions would be taken when they purchase Emporio Armani’s underwear for their boyfriends. As such, it can be viewed that with the use of David Beckham as a model, Armani is thus able to capture the target audiences which will in turn help to raise awareness and thus increase the sales of this product range. 7 Competitor’s Analysis: Dolce Gabbana AIDA Model: The awareness level of this campaign is raised through the brand’s name and as there has been a rise in the number of sports competition such as the Olympics and Youth Olympics, the audience of this campaign would be able to identify the message that it is trying to portray easily. The interest level of the audience would be due to the current ongoing events and rise in the number of water sports activities and these underwear adverts would target such groups of individuals and therefore, interest would be raised through this. Besides this, these group of male models are young muscular males who will be able to raise the attention of sportsmen, women as well as men who like sports. As such, interest is being raised through the portrayal of the underwear in a setting at the pool with a group of male models. The desire level can be achieved in the sight of the audience as males would want to look as fabulous as these male models portrayed in these campaign images and for women, they would like their boyfriend or husband to look the same as these group of male models. In order for the campaign to be seen as effective, the targeted audience must take the action in the purchasing of the DKNY underwear and in this case, the three images of the campaign reveals of three different styles of underwear grouped together, which shows of the different colors of the same design. Thus, the targeted audience are able to view these products and make their selections even before they enter into the store. 8 Competitor’s Analysis: DKNY AIDA Model: The awareness of this campaign can be viewed in terms of the knowledge of the brand in the eyes of the audience. Besides this,erotism is also used in the DKNY campaign seen above to grasp the attention of the audience. The capturing of the attention of the audience in order to raise the interest level can be seen through the way the campaign images is being taken. Unlike normal underwear ads, DKNY use of different angle shots create a new dimension to the brand’s campaign and therefore it may raise interest from the point of the viewers. The desire level on the part of the target audience would be the desire to want to have similar body shape and mass which will lead to these group of target audience to want to fulfill their innate desire of having a great body thus leading to them taking the action of purchasing the DKNY underwear in order to satisfy their innate desire of wanting to look muscular and macho. 9 Target Market : Demographics Age Group: †¢The age group of the target market of CK Underwear would be individuals between the age of 20 to the late 30s. Occupation: †¢The most likely occupation of the target market would be that of individuals who are young urban professionals with a white collar jobs. †¢Besides the working individuals, students make up a certain percentage of the entire target market. Education level: †¢The education level of the target market can be considerably high and they may have attained a diploma and above type of certificate of learning. Income level: †¢The income level of these individuals would be considered as from a middle income level status. The target market would also have a middle level of disposable and discretionary income that they received from either their work or from their allowances in the case of students. 10 Target Market: Psychographics Physical Features: †¢The individuals of CK Underwear target market would be considered as individuals who loves grooming and presenting themselves well. †¢They are individuals who will work out do whatever they can to present themselves with a good physical features. †¢Physical features can be considered as a major elements of their pride. Attitudes towards fashion: †¢This group of individuals can be viewed as individuals who is trendy and who follows the trends and the events and happenings of the fashion industry so as to stay in tune and not be seen as out of fashion. †¢They are also considered as individuals who are brand conscious and as a result, they may seek their identity in the brands that they wear. Spending habits: †¢This group of individuals are individuals who do not mind spending more in order to get products that provide comfort and style. They can be considered as individuals who are the splurger as they are conscious of brands and would prefer to buy luxury items rather than necessity goods. 11 Analysis of Present Campaign Analysis of the Campaign: The current campaign for CK Underwear for males would be that of the images seen above. Calvin Klein Underwear has used a male model, Jamie Dornan, who is an up and rising male model in the modeling industry as well as the fashion industry. B esides this, he is also named the male version of Kate Moss in both the GQ as well as ‘The Golden Torso’ by The New York Times according to London Evening Standard, 2009. As such, this can display CK Underwear as a brand that not only brings forth the best in it’s advertising campaign to promote it’s products, it can be viewed as a brand that understands the industry and trends well. This would indeed not only enhance the image of the brand as a contemporary brand with a conscious mind of the happenings of the fashion industry, it can also be viewed as a brand that values uprising individuals and give them the opportunity to gain experience. Besides this adverts, Jamie Dornan is also being used by CK Underwear to help promote it’s underwear competition and as such, it can be viewed that this advertising campaign would go hand in hand with the competition which will bring forth a fresh idea and concept when competing with it’s competitors. 12 Analysis of Present Campaign Information on the campaign: In 2009, Calvin Klein Underwear has held a 8 Countries 9 Men Competition with the collaboration with model, Jamie Dornan. Jamie Dornan, the current male model for CK Underwear 2009 ad campaign, will be guiding the contestants throughout the contest. The contest is a form of marketing and advertising campaign as it is a platform used to promote the new additions of the underwear line, which is that of the â€Å"steel† range which will include the flags from the nine countries (France, England, Sweden, Germany, Greece, Italy, Netherlands, Russia and Spain) that would be participating in the male model competition. This campaign would last for a span of few months. This competition would be held in a way that the 9 finalists chosen will compete with each other in the Grand Finale which would in May 2010. The eward of this competition would be that the winner will be determined by the public vote and will be awarded a luxury trip to South Africa, while the eight runner up will be able to receive a one-year supply of CK Underwear products. Analysis of the campaign: Firstly, this campaign can be viewed as different from it’s competitors as it is a competition which will attract the target market to follow with the progre ss of this competition. As this competition involves 9 countries, the involving countries would follow closely with the competition and give their support for their representative models as it will involve their national pride. As such, the campaign would draw many to view the campaign and at the same time, it will raise brand awareness and remind the audience of the development of CK Underwear and eventually promote sales and awareness for the newest product. 13 Strategy Brief Objectives: The objectives of this campaign that is being proposed is to be able to attract the awareness of the target market, to remind the loyal and current customers about the promises of CK Underwear and it’s brand image and lastly, to be able to generate sales through the proposed campaign. Strategies: The strategies of this campaign would be the plan required to accomplish the objectives set out for this campaign. The strategies of this campaign can be divided into different segments. This segments consists of the key strategic campaign decision, the media strategy plan, the message strategy, other tools required to support the campaign as well as the campaign management. 1. Key Strategic Campaign decisions †¢ The target audience of this campaign would be directly on it’s loyal customers and potential customers. The brand positioning would retain it’s current brand positioning of being controversial and provocative, while at the same time, it would provide a competitive advantage to the brand due to it’s unique features of the adverts. 2. Media Strategy Plan †¢ The media selection of this campaign would be one that best suit the campaign as well as the place that is more prominent to the target audience and at areas that will seek the mos t attention of these individuals. The scheduling of the media plan would be viewed in terms of the situations or events that is happening in the area of the vehicle of the media used and in Singapore in general. 3. Message Strategy †¢ The message of the campaign will be viewed in terms of the key consumer outlook of the brand as well as the potential behavior of the campaign. †¢The objectives of the message would be to speak to the audience that even though CK Underwear is moving forward in terms of it’s products, the brand still retains it’s brand outlook while at the same time, displays the versatile nature of CK Underwear. The message of the campaign is designed to be similar to the past campaigns so as to bring forth a sense of reminiscence in the minds of the targeted audience, while at the same time, the adverts will spark off a whole new message which is that of the product being versatile and the adverts still consist of provocative and controversial impression. 14 Strategy Brief Strategies: 4. Campaign Management †¢The evaluation of the effectiveness of the campaign can be seen with the increase in sales of the products being advertised. The budget of the campaign would be $30, 000 to cover all the costs incurred in the carrying out of the campaign. Tactics: 1. Message of the Campaign †¢ As the brand is always known for it’s controversial and provocative portrayal of the models in the adverts, it is therefore an advantage for CK Underwear to use this situation as it’s brand positioning. However, besides the use of only sexual appeal in the adverts, the campaign should include thought-incurring images that will left a deep impression in the minds of the audiences. 2. Media Selection †¢In order to ensure that the media selected for the campaign is targeted at the target audience, surveys can be done by surveyor to determine the usual places that the target audience would frequent in order to ensure the adverts are place in the right place so as to be cost effective and effective in reaching out to the target audience in the most efficient way as well. †¢The schedules of the media placement would be determined by the gathering of the information of special events that is taking place in Singapore such as the Great Singapore Sale during the period of May-July 2010. As this period of time would be a season of sales, it would be suitable for the advertising campaign to start in the month of March so as to gather as much awareness of the brand and sales of the new products before the sales period begins. 3. Campaign Evaluation †¢In order to evaluate the effectiveness of the campaign with regards to the awareness level, surveys can be done in the middle of the campaign so as to determine if the campaign is reaching out it’s target audience to a high or a low degree. Besides this, the calculation of the sales increment of the products promoted in the adverts can be compared against either the previous adverts products or on products not advertised so as to determine if the adverts did result in the increase of sales of the products advertised. 15 Creative Brief Problem: †¢The current problem faced by CK Underwear would be that of having lots of impact through it’s advertising campaign which displays of controversial and provocative messages that either attracts or create a negative view from the society due to the issue of sexuality presented in the adverts. However, though CK Underwear and it’s other bridge lines of Calvin Klein received considerably high level of impact, it can be viewed that the impact did not translate to higher sales as reflected in the financial situations of the company as a whole. Target Audience: †¢Demographics: The demographics of the targeted audience for the campaign would be mainly men and a p ortion of women who will buy boxers for males. These group of individuals will be between the age of 20 to late 30s individuals. These individuals may be possibly be a young urban professionals, sportsman or even a student. They are considered to be welleducated. nd have a middle range disposable income and discretionary income which is suitable to purchase CK Underwear as the products are priced at an affordable price range. †¢Psychographics: The psychographics of the targeted audience for the campaign would be men who loves grooming and presenting themselves well. Besides this, they care about the comfort of what they wear and as such, they would not mind paying more for comfortable and beautiful underwear. These individuals may be brand conscious and is a follower of fashion. The individual may also be individuals who love seeing their girlfriend in their clothing. Besides this, this group of target audience are viewed as more open to new ideas and concepts, and would not be easily offended by images that is controversial and provocative. †¢Consumer Behavior: In terms of the spending habits of the targeted audience, it can be viewed that the targeted audience falls under the category of the hunter, one who takes risk to get ahead and is aggressive about money, equating it with happiness and achievement; the splurger, one who is selfindulgent, prefers to buy lxury items and is self-centered and lastly; the striver, who believes that money makes the world go round, and thus equates money with power. 6 Creative Brief Brand Position: †¢ Brand Positioning: In order to maintain the brand positioning of being controversial and provocative so as to maintain it’s competitive advantage, it is therefore important to include both elements into the campaign. In order to be controversial, thought-incurring images should be included and in th is case, a female model is use to promote a male boxer shorts. To be provocative, sexual appeals is required so that the brand would maintain it’s positioning and make the adverts more appealing to it’s target audience. When CK Underwear was first started in the year 1982 for male underwear, it has received many loyal customers due to the success of it’s adverts and in this campaign, elements of the previous adverts would be included into the campaign so as to remind it’s loyal customers that CK Underwear is still promising the same promise to it’s customers. Communication Objectives: †¢ Message of the campaign: The message of the campaign is to not only speak to the targeted audience, but at the same time, it is also to create a specific response to the message by the target audience. In this campaign, the adverts messages would be to allow the customers and it’s target audience to be able to find an edge with the image of the adverts while at the same time, recapturing the image and spur the reminiscence of the previous CK Underwear and reputation into the minds of the viewers so as to not only create the response of the purchasing of the products advertised, but also to create a response which is that of the increase in the the loyalty of the customers and through this, there will be changes of word-of-mouth promotions done by our target audience. Proposition/ Selling Idea: †¢ Selling Idea: The selling idea of the campaign would be based on the images of the female model wearing of the male boxer shorts, it can be seen that the boxer shorts can be viewed as versatile and comfortable to the extend that a female can wear the shorts, it would make the boxer shorts more appealing to the targeted audience. 17 Creative Brief Media Considerations: †¢ Where the message will be delivered: The advertisements images of the campaign would be placed in print media such as magazines and posters. Magazines are a good way of advertising as it has itself created it’s own target market and as such, CK Underwear adverts would be effective in reaching out to it’s target market if it’s placed at the magazines that the target audience frequently read. Print media such as the posters are useful in many ways. Posters for this campaign would be placed in store front, billboards, newsstand, bus stops and even underpass of shopping centres. Creative Directions: †¢ Image of the adverts in the campaign: The image of the adverts would be that of a female model in a boyfriend’s shirt and CK boxer shorts for men. The feel of the entire image portrayed would be that of a ‘out-of-bed’ kind of look, but with the model still on a bed so as to reflect the idea that the model has just woke up and is seen wearing the boyfriend’s shirt and boxer shorts which also symbolizes the after sex image. Besides this, some other images of the adverts would portray the model’s boxer shorts being tugged and pulled at a man which can only be seen with the back of the body therefore emphasizing the fact that the boxers does not belong to the female portrayed in the adverts. Besides this, the female model used for this campaign would be a woman with an androgyny feel so as to give off an image of manliness to the entire feel of the CK boxer shorts. The female model used for this adverts would be that of an Asian female as there have been a strong emphasis on European models through the 9 Countries 9 Men CK Underwear Competition. As such, a fresh look and face is required so as to create a whole new feel to the entire campaign while retaining it’s brand image. 8 Proposed Campaign Message Design and Execution: †¢Message design: The message of the adverts campaign would be the slogan, â€Å"Nothing comes between me and his Calvins†. The reason why this slogan would be used is to ignite similar feeling of the 1990s concept of â€Å"Nothing comes between me and my Calvins†. This slogan is used in the past to show that Calvin Klein’s products are a part of the individual and nothing would come between the consumer and the produ cts. As such, this would create loyalty in the consumers as the brand is portrayed as personal to them. In this instance, the slogan would be twisted in a way that though the same feeling would be presented in the adverts, the use of a female wearing a boxer shorts and feeling comfortable about it would meant that the product is versatile as well as comfortable. †¢Message Execution: The message of the dverts can be carried out through getting the model to display ease and comfort when wearing the boxer shorts and at the same time, being masculine and having an attitude about it. Media: †¢Media selection: The media that will be used for this campaign would be that of the print media of magazines and posters. Posters will be situated at areas in Orchard Road such as placing it on a lamp stand near the road, newsstand, bus stand, underpass and in shopping malls itself. Campaign Budget: †¢Budget: The budget for this campaign adverts would be $30,000. As this campaign is new in the sense that it is the first time an Asian female will be used for the campaign adverts, and also the first time a female model would be promoting for a male underwear, it can be viewed that more coverage is required to reach as many of the targeted audiences as possible so as to not only create an impact, but also to push for actions in the sense of the purchasing of the products by the consumers. 19 Media Plan February 2010 1. Finalist of 9 Countries 9 Men announced 2. Start of the new advertising campaign March 2010 1. Launching of the advertising campaign in Print Media such as magazines like Style: Men etc. April 2010 1. Continuation of adverts in Print Media 2. Start of the placement of adverts in underpass of Orchard, placement of banners on road lamps and buildings 1. May 2010 Placement of adverts in shopping malls, bus stands, newsstands and continuation of the placement of adverts in magazines. 20 Campaign Ads 21 Outdoor Campaign 22 Outdoor Campaign 23 Outdoor Campaign 24 Campaign Ads 25 Unique Selling Preposition The unique features of these adverts can be seen as that it gives a whole new look to the entire advertising campaign for CK Underwear and even to the entire industry’s underwear advertising. This is because a female model is being used to promote for a product that is rightfully for males. As such, this would attract the attention of not only the male target audiences, but the female audiences curiosity would be raised as to why a female would be wearing a male’s boxer shorts instead of a female boxer shorts. Besides this, the female model used differs from the past campaigns and from it’s competitors in that it uses an Asian model instead of the usual European or American model and this would captures the attention of not only the Asian market, but the European and American market as well. This is because the consumers are used to having a Caucasian female or male as a model, and as such, in order to bring about fresh ideas and images, Asian models may be able to help to bring forth this concept and thus this is unique as it is not frequently seen in the market. The slogan would be part of the unique selling preposition as compared to competitors such as DKNY, D G and Emporio Armani, they do not have any slogan with regards to the underwear lines in their advertising and as such, by having a slogan, CK Underwear would be able to communicate directly with the targeted audience and thus create better understanding of the concept of the brand as well as the adverts. 26 Desired Consumer Response The most important element of advertising is to be able to get the target audience to response in a few ways. Firstly, through this advertising campaign, CK Underwear aims to be able to raise the awareness of the it’s target audience and potential target audience to the new products that is being launched. Besides wanting to create an awareness through the advertising with regards to the products being advertised (which is the boxer shorts), the advertising campaign is also aimed at reminding the consumers of the brand and it’s promise through the slogans. As such, this advertising campaign aims to be a platform for CK Underwear to be able to gain consumers support and increase the loyalty of it’s current customers and thus, the desired consumer response of this advertising campaign would be to persuade the targeted audience and consumers to make purchases of the products when they see the adverts. Secondly, the advertising campaign also seeks to create an impact in the industry and strengthen it’s brand positioning of being controversial through the fact that a female is wearing a male underwear and the feeling of being provocative through the use of emale model who gives an image of sexuality and at the same time, an androgyny look in order to portray the masculinity of the brand. Thus, as this is being portrayed and carried out in the adverts, there will be concerns from the public with regards to the adverts and as such, this will lead to the consumer to response in either a positive or negative responses such as medi a’s report of the advertising campaign which will help to promote the brand as well. 27 Implementation Evaluation Implementation: This advertising campaign will be implemented in Singapore as well as in European market in order to create a similar feel and build consistency with regards to the brand image as well as the advertising messages. †¢This series of adverts would be carried out during the period of February 2010 to May 2010. †¢The sequences of the setting up of the media plan would be done accordingly to the media plan. †¢The launch of the product which is that of the CK Underwear Boxer Shorts would be in line with the launch of the new advertising campaign. Evaluation: There are various ways in which the campaign can be evaluated. †¢The campaign will be evaluated based on the level of awareness of the adverts and this can be done through surveying of the target audience during the month of March-April 2010 to determine if the campaign is effecti ve in reaching out to it’s target market. †¢To determine if the message of the adverts is suitable or vice versa, CK Underwear marketing team would need to keep a lookout on the internet with regards to any negative or positive comments of the adverts in the forums or on the news. As the aim of an adverts is to increase the sales of it’s advertised product, there is a need to analyze if the campaign have helped to fulfill the objectives as stated in the strategy brief. This can be done by comparing the product’s revenue between the period from February-May 2010 with other products that is not being advertised. As the product is being launched in the same period as the advertising campaign, it is therefore easier to determine the effectiveness of the campaign through the analysis of the revenue earned. 28 Brief Summary of Proposed Campaign Time Frame of Campaign: †¢ Launch of campaign: The campaign would be launched on the 1st of February 2010 in conjunction with the announcement of the finalist for the 9 Countries 9 Men CK Underwear competition. †¢Duration of campaign: The duration of the campaign would be 4 months as it will be carried out from February to May 2010. Budget of the Campaign: †¢The budget of the campaign would be $30,000 as the new launch of product and concept of using an Asian model would require more exposure than usual form of adverts. Overall feel of the Campaign ads: The overall feel of the adverts of this campaign would be to bring about a sense of comfort when the model wears the underwear and at the same, sexuality is being used to give off a sexy feeling to the entire image while the androgyny feature of the model would add in the masculine elements to the entire concept. Media: †¢The media that will be used for this campaign would be that of print media such as the magazin es and posters which will be placed in newsstand, bus stops stand, underpass of shopping malls, banners on road lamps and buildings and also the placement of banners in shopping malls itself. 9 Bibliography 1. ?Phillipsvan Heusen Corp. Reports Operating Results (10-Q)? 2009. Guru Focus. Retrieved: September 11, 2009, from https://www. gurufocus. com/news. php? id=68971 2. ?Calvin Klein Threesome Ad Draws Oohs, Aahs and Protests? 2009. Fox News. Retrieved: September 11, 2009 from https://www. foxnews. com/story/0,2933,526491,00. html 3. Eyre, H. ?The Male Kate Moss: Jamie Dornan?. London Evening Standard. Retrieved: September 11, 2009 from: https://www. thisislondon. co. uk/fashion/article-23740356-details/The+male+Kate+Moss:+Jamie+Dornan/ article. do 30

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The Paleolithic diet, also knows as the cave man diet, the Stone Age Diet or the Hunter-Gatherer Diet, has been suggested as the way to eat to reduce many western diseases including type 2 diabetes mellitus (T2D) (Masharani et. Al 2015). People with T2D often have a number of metabolic anomalies, one being insulin resistance (Masharani et. Al. 2015). Below we report of studies conducted on the metabolic effects of this modern Paleolithic diet on T2D and the results from these studies. The Paleolithic diet is based on the diet our forefathers, the cavemen, supposedly consumed. The early human had a hunter-gatherer lifestyle consuming a diet consisting mainly of protein, plant sources and occasionally berries (Boyd Eaton 2006). All were eaten in their natural form and grains did not feature. Grain based foods were not a staple back then as they were inedible and toxic in their raw form and didn’t become part of the modern diet, until the Neolithic period (approximately 10.000 years ago) when the discovery that by cooking, the grains were no longer toxic. These new found carbohydrates discovered during the agricultural period became a staple of the Neolithic diet. When carbohydrates are digested they are broken down in the digestive system and released into the blood causing the blood sugar levels to rise. This in turn causes the pancreas to release the hormone insulin. Insulin will then trigger the absorption of sugar by cells either for energy use or as storage, in the

Scm Micromaxx and Rim Free Essays

string(202) " diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow\." SCM of Research In Motion Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. We will write a custom essay sample on Scm Micromaxx and Rim or any similar topic only for you Order Now Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business norms There are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively. Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments. The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized list of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC. Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain. It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite). Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers. Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversity The BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and include diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity Program BlackBerry’s Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2. Women Business Enterprises certified by the  Women’s Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned businesses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships. BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing processes and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. You read "Scm Micromaxx and Rim" in category "Papers" We also encourage some of our largest suppliers to mentor diverse suppliers. Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbound Logistic Automated Receiving Systems RIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping costs and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers. Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support Activities General Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAX Micromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive RD at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations. DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel. For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addition to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in RD, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7. Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3. Lean, cash-based supply chain means Micromax has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done internally as well as externally , utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and Sales Micromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon. How to cite Scm Micromaxx and Rim, Papers Scm Micromaxx and Rim Free Essays string(202) " diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow\." SCM of Research In Motion Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. We will write a custom essay sample on Scm Micromaxx and Rim or any similar topic only for you Order Now Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business norms There are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively. Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments. The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized list of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC. Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain. It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite). Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers. Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversity The BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and include diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity Program BlackBerry’s Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2. Women Business Enterprises certified by the  Women’s Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned businesses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships. BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing processes and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. You read "Scm Micromaxx and Rim" in category "Essay examples" We also encourage some of our largest suppliers to mentor diverse suppliers. Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbound Logistic Automated Receiving Systems RIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping costs and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers. Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support Activities General Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAX Micromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive RD at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations. DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel. For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addition to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in RD, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7. Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3. Lean, cash-based supply chain means Micromax has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done internally as well as externally , utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and Sales Micromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon. How to cite Scm Micromaxx and Rim, Essay examples

Civil Engineering for Issues in Earth Sciences- myassignmenthelp.com

Question: Discuss about the Civil Engineering for Issues in Earth Sciences. Answer: Introduction Stormwater is water that is generated during events of precipitation and snow or ice. The water can either be held on the surface and evaporate, soak in the soil or even run off and thus end up in the nearby streams, lakes, river or other surface water bodies. Stormwater harvesting is thus the collection, treatment, storage and the use of this water from the cities and other urban areas. Stormwater harvesting is dissimilar to rainwater harvesting in the sense that in stormwater harvesting, the runoff is collected from the drains as opposed to roofs of buildings(Feldman, 2017, p.275). Stormwater has been identified as significantly untapped resources of water that has very high potentials of being utilized more productively in such a way that can substitute the prevailing demands of potable water supplies. Stormwater can also be used in meeting the demands of new developments beside beings a prerequisite in the conservation and restoration of urban waterways. Stormwater harvesting involves numerous procedure and steps that must be undertaken to ensure that the water is not harmful at the point of consumption. Among the stages of stormwater harvesting include harvesting, storage, treatment and then finally distribution(Maheshwari, 2014, p.147). Harvesting involves collected stormwater from its sources which is usually the drains. These drains belong to either the city council of the town or Melbourne Water. Storage helps in the temporarily holding of the collected water above or below the ground storages. This holding helps in creating a balance between the demand and the supply of water. This can constrain a scheme at time factoring in such issues as cost constraints and restrictions with space. Such factors may limit the amount of water that can be stored. Reducing the levels of pollutions and pathogens is the aim of treatment of stormwater(Maksimovi?, 2014, p.197). This aims at ensuring that the quality of water is viable for the intend ed purpose and that it does not pose any health risks to the public and the environment. After successful treatment and justification that the stormwater is fit for the intended purpose, the water can then be distributed to the intended areas of use among them industrial complexes, wetlands and sports facilities. Water extraction from waterways or works of Melbourne Water has been maintained at the current levels of allocation for a long time now in a bid to protect the security of supply as well as the values of the environment(Sharma, 2015, p.215). The government of Australia has established that urban stormwater is a highly potential resource that can be used in meeting the demands of potable supply for such functions as irrigation of race course, golf courses as well as public gardens and parks. In this regard, the government had adopted and enacted various rules for the collection and usage of stormwater in the urban areas. When considerations are made in making proposals for stormwater harvesting, the entire catchment area must be taken into consideration and the intrinsic value of rainfall be acknowledged with regard to replenishing the flows of surface water and recharge of the groundwater(Brebbia, 2015, p.312). Also considered are the social and the environmental values of the harves ting proposals to the urban waterways. Objectives The objectives of this study are to: Reduce the demand for potable water through the provision of an alternative source of water supply for use for such purposes as irrigation of parks and gardens(Feldman, 2017, p.278) Tap the potential of stormwater resource that in most cases end up in water bodies, evaporate or even sink into the soil all of which are of limited help to the public Explore the various ways in which stormwater can best be harvested, stored and distributed in such a way that it does not pose a threat to the public health and the environment Scope and description This study aims at exploring into details the potential of stormwater in Melbourne and the most appropriate strategies that can be used in stormwater harvesting in the city. This is aimed at reducing overreliance on potable water especially for activities in which alternative sources of water be used. The study covers the entire catchment areas of stormwater in Melbourne city, analyzing the potential that lies within each and every catchment area. The challenges of stormwater harvesting in Melbourne are given a consideration in the study as they will form a basis of making recommendations as well as providing avenues for further research as may be deemed necessary by the findings of the study(Maheshwari, 2014, p.222). The focus of the study will be in Melbourne city and will only concentrate on stormwater harvesting as the central focus. The comparison may be made to other forms of harvesting the water resource though not to any greater depth. References Brebbia, C.A., 2015. Sustainable Development (2 Volume Set). 2nd ed. New York: WIT Press. Feldman, D.L., 2017. The Water-Sustainable City: Science, Policy, and Practice. 6th ed. New York: Edward Elgar Publishing. Maheshwari, B., 2014. The Security of Water, Food, Energy, and Liveability of Cities: Challenges and Opportunities for Peri-Urban Futures. 3rd ed. London: Springer. Maksimovi?, ?., 2014. Rethinking Infrastructure Design for Multi-Use Water Services. 4th ed. London: Springer. Ashton Acton, P., 2012. Issues in Earth Sciences, Geology, and Geophysics: 2011 Edition. 4th ed. New York: ScholarlyEditions. Sharma, A.K., 2015. Rainwater Tank Systems for Urban Water Supply. 5th ed. Kansas: IWA Publishing.