Monday, January 27, 2020

Strategic Management And Business Planning For Emirates Airlines Marketing Essay

Strategic Management And Business Planning For Emirates Airlines Marketing Essay Abstract This report conducted on Emirates Airlines which discusses a strategic study about global airline industry, particularly Emirates Airlines.1st part of this report will be tell us in detail about Emirates airline company with internal and external analysis of the company. The last section is about current situation of the company with conclusion and also expressed main problems that Emirates Airlines should address with recommendation. Table of Contents Section Name of Contents Page no. 1 Emirates Profile 04 2 External Environment 04 3 Airline Industry Analysis 04 4 Life Cycle of Airline Industry 06 5 Porters 5 Forces 07 6 Key Competitors 09 7 Strategic Capabilities of Emirates 09 8 Key Success Factors 09 9 PESTEL Analysis 10 10 Competitive Advantage of Emirates 12 11 Internal Environment 13 12 SWOT Analysis 13 13 Summary of Internal Environment 15 14 Conclusion and Recommendation 16 15 Appendices 18 16 Emirates Strategy 18 17 Emirates Cost Reduction Strategy 19 18 Ancillary Revenues 19 19 Growth Strategy 20 20 References 21 Profile: Emirates Airlines was established in 25th October, 1985. Presently Emirates Airlines has 142 fleets aircrafts and destinations over more than 102 countries worldwide. Recently it made an order for aircrafts worth $ 27 Billion for 45 Airbuses A380, in this way cit become the worlds largest purchaser of Airbuss super-jumbo. (Regarding Emirates) Emirates Airlines is very fast growing airlines. Emirates have 5th number over the world in profitability. Emirates earned profit on March 31,2010 is more than $3,538 since last 17 years and its growth ration more than 20% a year. (BBC News) External Environment Airline Industry Analysis Airline industry Profile Presently airline industry growing very well and world top level profitability industry where from we can earn profit .On the other hand political and some other economic factors are affected on this industry, after 11th September there was a great change in the trend of abroad journey for visit, studying and business purposes etc. Another big factor is rapidly rising in oil prices over the world specially in middle east as well, due to this cost increased of airline industry and in this way profit has been decreased and these losses has been reached round $ 6 billion in 2009 (IATA) 6 billion in 2009 (IATA) Eventually, the airline industry has been restored number of passengers. We are watching again the trend of tourism, international trade and development of globalization and in this way numbers of passengers has been increased and exceed 2.3 billion by the end of 2009.(IATA).Thus, for winning and strong image in aviation market its compulsory for airlines that cut of their prices and improve their services. Life Cycle of Airline Industry. The Product Life Cycle refers to the sequence of stages a product goes through. Any new product in market go through a sequences of stages from introduction to maturity ,growth to decline and this sequence of all stages is called product life cycle. We can also say the stages through which individual products build up over time is called The Product Life Cycle. (Saaksvuore. A and Immune. A, 2008) The classic product life cycle has four stages are: Introduction Stage or Development stage Growth stage Maturity stage Decline stage Airline Industry Life cycle: According to product life cycle at the movement airline industry on its maturity stage due to big and perfect competition in the market. In this Maturity stage competition is more hostile in order to increasing advertisement and promotion activities. Further more many competitors increased their budgets on Research and development (RD) Through increasing customers brand loyalty many companies want to differentiate them from their competitors in their services and products. In this stage companies starts cutting their operating cost mean profit margin decreases result least efficient companies are not more in market. Accordingly, many companies use offensive strategies instead of defensive strategies by using methods of changing their market strategy ,product development and marketing mix for stay alive and compete during this aggressive stage. (Development of new product) Porters 5 Forces Threats of New Entrants The new entrants in any industry face some threats from existing companies because new company offer more attractive product with low cost etc. In airline industry threats are low as comparatively barriers are high. Some challenges under below due to new entrants.. Capital Requirements. We need huge capital for this industry for purchasing new crafts and also for starting new projects and also need for attractive to customers. Brand name Customer loyalty: Airlines companies with excellent goodwill and strong image in market will easily compete with new threats at the time of entry. # Bargaining Power of Suppliers Suppliers can easily change market trend through their high demand and control on prices and quality of their products services. Boeing and Airbus are globally suppliers of the airline industry. Bargaining Power of Buyers Buyers are also can change the industry trend due to their demands for high quality ,demand for low prices and also have skill I reduction of the cost. Buyers are more powerful due to huge amount of passengers in market and approximately 1.8 billion yearly. (ITAT). Threat of a Substitute Products or Services Another big threat of substitute product due to availability of substitute in the market for any product. For example people use theirs cars and use trains and buses within the same area or country. Rivalry amongst existing firms He trend of rivalry in airline industry is very famous and high due to availability of large numbers of airlines in the market which also offering best services, best cost etc. For example a lot companies want to increase their share price and want to increase their image want to gain best goodwill among the customers only due to offer best services, cost and also others lot of promotions to attract and attain the customers. (Thompson Strickland, 1995) Key Competitors (Strategic Group analysis) 1st British Airways is one of the biggest in the world. 2nd Qatar Airways getting success from its aggressive growth plan. Singapore Airlines have very good repute in market as most respectful travel brands in the market and was established in 1947. American Airlines established in 1930 and largest airlines over the world due to yearly passengers of this airline more than 80 million. Strategy Strategy is the  long term planning to achieve business objectives through arrangement of resources  of organization within a difficult environment, to fulfill the market needs and also satisfaction of stakeholders expectations.(Dibb.S, Simkin. L, 2008)   Emirates Airlines Strategies: Emirates Airlines has a good and effective business model which is very helpful to gain company objectives and help to company become leader in the airline Industry .following are strategies of the emirates airlines strategies. Quality Control strategy: This is the basic and fundamental strategy to achieve goals of any organization so in this way airlines have very attractive and best strategy to control its quality and standard of the brand. Extensive Aviation Training strategy. This is another fundamental and key strategy of the Emirates for Aviation training .In this way company get maximum benefit through extensive training of its employees .In this way not only keep their employees with it but also open new opportunities for outsiders as well. International Airline Information Technology Development Strategy. This is another fundamental and very important strategy of the company for development of its e-business system, self check services system and also maximize the profit through its advancement in Information technology system in this way it make a lot of contracts with very big companies of the world. Resort, Hotel and Tourism Strategy. This is also another fundamental strategy of the company for increased the numbers of tourist in this way it assist to local bodies and advice for development of new Hotels, Restaurants, new buildings etc. Growth strategy New Bases. Expansion of existing bases. More opportunities available as airlines close/ consol. Cost, cost, cost (long term minimization). Efficient facilities. Demographics. Geographic. Strategic. Auctioned winter capacity. Increasing communication of benefits. Strategic Capabilities of Emirates Strategic capabilities means the skills are abilities to accomplish the stage for the surveillance in the market. It may be in two forms; (1). Resources and (2). Competences Emirate has its threshold resources which include its flights, office equipment, head quarter, finance resources and employees. Emirate also has core resources in the form of management team, Ahmed Bin Saeed Makhtoum (CEO/Chairman).Same as resources Emirate has threshold competences which includes online booking, operations of on time delivery and point to point routing. While in its core competences includes IT development, no frill strategy and route policy strategy. Key Success Factors Differentiation Airline companies can be differentiated by offering latest and modern services like big comfortable seats, advance aircrafts and new e-ticketing system. These all thing not only distinguish the companies also helpful to attractive new customers for the company.(e.g. British Airways). Strong brand name Strong brand name with loyal customers is very important for career of any company. Its proved with strong brand name companies are most untactful for customers. Alliances In Airline industry establishing the alliances between different companies is very important trend in this way different companies will share their resources through strong network and will gain benefit of wide range customers network and will develop many others routes. In this way operations cost also will be decreased. Relations with supplier Strong relations with suppliers are compulsory for Airline companies through long term agreements companies remain safe in order to any future change in pricing strategy. PESTEL Analysis. Political factors The Airline industry is very sensitive industry and immediate affected by and changing in political conditions including wars and instability in economic situation in different countries. The recently political and economic instability in pacific Asia region disturbed the business Middle East and rest of world due to this Airline companies unable to join any International Alliances with top Airlines companies like American Airlines. (Growth phenomena, Nora Byman) Economical factors Modern airports along with latest technology are important factor for success of airlines business. UAE have been planed to big investment on development of Dubai and Abu Dhabi airports. This investment on airport development will exceed up to Dh 71 billion over coming 20 years. Developed airports can give us following benefits: enhancing economy, increasing tourists overcome the dependency on oil revenues by alternatives business strategies. Social factors There is rapidly increasing world population and in this way increasing in number of tourist and educated people. For example, globally growing population especially in UAE according to The National Human Resources Development and Employment Authority Tanmia, UAE population in 2010 has been reached up to 7. 557million from 5.63million, increased by 1.9million people as per the official population statistical report issued 2006.   A number of emigrants are increasing in UAE, airlines firms profits will increase due to travelling of those emigrants to their home countries. Furthermore, diseases also disturb the population of different countries, big example of this Bird Flue which is a killer unprocurable disease. (Economic Development) Technological factors The latest technology also affected in both ways positively and negatively. Negative impact is that teleconferencing decreased the need of physical and face to face business meetings which directly affects on the sale of the company and decreased the passengers. On the other hand positive impacts of e-booking system make reservation system very easy and accessible to any one and it has very good impact on the sale of the company. (Current State) Competitive advantage of Emirates Emirates Airlines implement differentiation generic strategy by offering high quality services in order to gaining benefit among its competitors and getting palce in market as Leader Company. For this purpose the emirates airlines was the 1st Airline in the world who offered TV screen in its all airline and 1st time introduce e-ticketing system in UAE. Thorough segmentation of market it also gained another competitive advantage. It was only company in UAE which providing training by using latest technology called plane simulator. The purpose of all changes only become the leader company in over the world in this order enhanced brand name awareness by locally, regionally and also world level and in this way it will increase profit and goodwill as well. Internal Environment SWOT analysis Strengths Membership of the Arab Alliance, which is known as Arab Air Carriers Organization First Airline company in the Arab world who introduce e-booking system Self check-in system at airport offered by Emirates Emirates Airlines world biggest purchaser Airline company by order of new 45 Super jumbo Air Buses. Providing qualitative training, benefits and rewords and very impressive salary packages and benefits to his employees and also cutting labour cost increasing employees loyalty (People). Latest March, 2010 held Festival of Literature and in 2006 sponsored Fifa World Cup in both way he gained its brand awareness and also makes its goodwill in market. Balance sheet looking sound and showing Profits for 2009-2010 grew four-fold to $964m inspite high oil prices and tough trading environment. Latest progress of Emirates Airlines rolls out flights to San Francisco. It is ready to rule the roost to take world leader in Airline business with the latest technology in hand.   Weaknesses High operation cost due to big investment on purchasing aircrafts and application of latest technology. High Prices as comparatively other airlines companies. Non membership of any International Alliances. Non availability of hub in Abu Dhabi. As establishment not much old just in 1985 ,so its young airline. Opportunities Good growth in Per capita income in UAE. Huge investment plan by Government on the development of its airports in UAE. Growth in population of the world and in also in UAE . Forecasting of World Travel Tourism Council that tourists will be increased in UAE due its best locality, huge beautiful buildings, safe and secure environment luxury hotels and restaurant and good economic condition after 2010. Rapidly enhancement in internet users over the world and in also in UAE. A different Aviation event like Air Show of Dubai good promotes Middle East airlines in the whole world. A lot of international companies want to shift their headquarters in Dubai due to safety and sound political situation so in this way bright chances for increasing in number of passengers. Threats Emirates airlines located in the region where politically instability going very high due to terrorism activities has been increased. Rapidly increasing in the operations cost due aviation security. Recently increase in fuel prices which is also cause of high operations cost. Due to non controlling of oil prices in this way might be Airline industry suffered loss by $ 3 billion (IATA) New arrival of airlines companies with low cost.. Modern online ticketing system can be hack by hackers and can be crashed by virus so in this way database of the company will destroy and eventually company will suffer huge amount of losses. The natural crises and deserters in the region like earthquake, flooding and hurricane. Latest worst flooding situation in Pakistan as before he faced crises by earthquake as well which was worst impact on the sale of airlines companies. The quickly increase of fresh sensitive unprocurable diseases like as SARS and Bird Flue that have very bad impact on airline industry sale. Summary of Internal Environment With the help of external environments, organizations or companies able to recognize their internal factors. Recognizing of that factors and make companies in this position that companies utilize their strengths, overcome their weaknesses, get advantages from opportunities of the companies and can easily avoid from threats of the companies. Current situation of Emirates Airline: Any new arrival or entry in any industry is considered unattractive due to very low demand, high prices and strong competition. But attractive for Emirates Airlines due to its good strategy and strong market position. Also, it has many opportunities to handle any uncertain situation because it is member of very strong Emirates Group which share its resources and reduce the company expenses. Overall, Emirates enjoying with great market position along with high profitability rate which is considered as competitive advantage of the company and high profit rate of the company of its best competing strategy and other expansion strategy. Conclusion and Recommendation At the time of strong competition which refers to maturity stage of Airline Industry so each company should approach offensive and use the offensive strategy after in detail review its internal and external environment and all related factors which directly effect the company position. The following recommendations are for Emirates airlines. Operational cost of Emirates is very high only due to huge investments on technologies, aircrafts and best quality services. Emirates should control its cost and should decrease its cost through improvement and development of operations activities .Emirates should improve maintenance process, effective and efficient flight schedule of the company and better utilization of the company resources like aircrafts etc. Another way for reduction of cost is advancement in its technologies by investment in technologies and in this way cut of labour cost. For example it is strongly recommended to new installation of self check service system on all airports. In reply to the threat of low cost airlines in UAE market. Emirates should offer advance level services and control cost and this way no need to reduce the prices and in this order it should introduce its new brand as subsidiary which should be base on low cost. a subsidiary Extension in routes strongly recommended and should be special growth in tourism UAE. In this order to it should extend its route worldwide most attractive areas and Canada one of them. Joining with global alliance will help to increase its worldwide destinations in this way should offer more impressive and effective strategy for competing low cost airlines. Advancement in Information Technology is most important for progress of emirates airlines and in this order it should make contracts with E-Business Company for improving its services and increase the customers satisfactions. E-CRM is the latest technology and adopted by Emirates this strategy since increasing in numbers of the internet users and this way out for keep long term relation with customers. (Jiang, 2003). Eventually, Emirates Airlines make comprehensive analysis and review of company internal and external factors and its competitors and should develop new strategies for staying and keep good position in airline industry at this maturity time.

Sunday, January 19, 2020

What Recycling Methods Do People in my Community Practice?

Statement of the Problem What recycling methods do people in my community practice in order to conserve our limited resources? Research Questions i. What recycling methods do people in Castries practice in order to conserve our limited resources? ii. How effective are these recycling methods to the people of Castries? iii. What other methods can the people in Castries use to enhance conservation methods? Reasons for Selecting the Area of Research This area of research was selected because I believe that recycling can solve lots of environmental problems.It also helps in saving a lot of expense, required for the production of new products. People should be aware of those factors and should recycle in their community to conserve our limited resources. Method of Investigation To obtain information for my research, I used a method of investigation that is the most accurate and easiest way to collect information. The method I used was a questionnaire. A questionnaire is a research instrum ent consisting of a series of questions and other prompts for the purpose of gathering information from respondents.Reasons for Selecting the Instrument This research instrument was chosen because it is an important tool in public research. If you get a number of persons to make a judgment of what most people think. It is also an easier way of finding information and cost less expense. Data Collection Instrument Cover Letter Dear participant, My name is __________ and I am a student of the _____________________. For my Social Studies SBA, I am researching on the topic recycling.I am inviting you to participate in this research study by completing the attached questionnaire. The following questionnaire will require approximately two days completing. There is no compensation for responding. In order to ensure that all information will remain confidential, please do not include name. If you choose to participate in this project please answer all questions as honest as possible. Thank Y ou in advance for taking the time to assist me in my Social Studies SBA research. Yours Truly ___________

Friday, January 10, 2020

Is friar Lawrence to blame Essay

Friar Lawrence is the local Roman Catholic priest who is also an apothecary. He is the confident of both Romeo and Juliet and plays an important role in the fate of both. He is more than aware of the family’s feuding and seems to be well thought of by everybody. Romeo respects Friar Lawrence very much and sees him as a father figure. When Romeo feels suicidal when he has just been banished from Verona, the Friar tells him to straighten up. `This is dear mercy, and thou seest it not. ` When Romeo confesses that he wants to marry Juliet, Friar Lawrence teases Romeo about how fickle in love he is. `Is Rosaline, that thou didst love so dear, So soon forsaken? ` But in spite of this he still agrees to marry the young couple as he hopes it will end the family’s feuding. `For this alliance may so happy prove, To turn your households’ rancour to pure love. ` He only agreed to it because he had their best interests at heart. I don’t think he is to blame for marrying them as he did what he thought was right. And even if Friar Lawrence hadn’t married them, who’s to say that another Friar wouldn’t have married them? Romeo and Juliet both feel as if they can turn to him when they are in trouble. We see this when Romeo has been banished, because he stabbed Tybalt and Juliet has been told that she must marry Paris. Romeo doesn’t seem as if he is very close to either of his parents but Juliet usually has her nurse to turn to, but even the nurse, in the end the nurse rejects her too. `I think it best u married with the county. ` So in desperation each one goes to Friar Lawrence for help. Romeo is helped by being giving him a hide out in Mantua until Juliet can meet him. Juliet, being ordered to marry Paris, has gone to Friar Lawrence in desperation and has asked for help. First of all the Friar has to help Romeo escape. He allows Romeo to spend one night with Juliet, but before dawn he must leave. It is at this time that Juliet has been told to marry Paris. So she goes to the Friar. Friar Lawrence then devises a plan that will ensure Juliet and Romeo’s happiness. In some ways this shows us the Friars cunning, we are also shown that he is quite a smart man. We know that the friar is also an apothecary, so he gives Juliet a potion, which will make Juliet look as if she is dead. When she is taken to the family tomb, the friar will wait until she awakens, and by which time Romeo will hopefully already be there and take Juliet away. While devising this plan he still has the families’ interests at heart. He is only doing this in the hope that the two families, Montague and Capulet will reconcile. Although it could be argued, that he only helped them because he wanted to save himself. I personally don’t think so. I think he would have known that he would have had to `cover his tracks` before he married the couple. He seems like a prudent man, one that will think things through; he would never have married them and helped them elope for selfish reasons. But the Friar did deceive both the Capulet and Montague parents. And although this was wrong, it was also, in my opinion justified. I think this because he didn’t really have much choice. If he had wanted to succeed with his plan then they would have had to be kept in the dark, there was no other way round it. If they had been told, neither parent would have agreed to let their child associate with the child of the enemy. Priests do have the best interests of their parishes at heart and they do not lie and deceive people needlessly, but I think in this case it was allowed. Even though everything didn’t turn out the way it should have, it achieved the one thing the Friar wanted: peace between the families. And although the price paid was very high, almost too high, the motivation was honourable he genuinely didn’t act selfishly. I think everyone, in the play recognised this including the prince. `We still have known thee for a holy man. ` Friar Lawrence really was a decent man, even if his plans did go slightly wrong.

Thursday, January 2, 2020

Short Story Comparison - 1241 Words

Scales 1! Katrina Scales David Miles ENC-1102 16 July 2015 A Yellow Rose It is likely that after reading short stories The Yellow Wallpaper by Charlotte Perkins Gilman and A Rose for Emily by William Faulkner, any sensible reader will feel disturbed in at least the slightest. Both texts contain neurotic women of unsound mind who have deathly obsessions. At first glance, these stories do not seem to have much in common; they have been written through opposite perspectives, one neglects to be chronological, and the setting takes place nearly forty years apart. After a second read, however, it was easy to notice a distant connection between the mentally ill characters. When imagining A Rose for Emily in Emily’s perspective instead of that of†¦show more content†¦This glimpse of sanity grants possibility for Emily’s character to look like a character we can sympathize for like the unnamed woman in The Yellow Wallpaper. The story of The Yellow Wallpaper is told through a secret journal kept by the wife of a physician who has given her a ‘rest cure’: to resist all intellectual activity. This unnamed protagonist feels helpless so her husband, John, takes her to a country house so that she can recuperate from her â€Å"nervous condition† where she is told to rest in an old nursery room with horrid yellow wallpaper (Gilman 78). It is soon clear that John, as well as his sister Jennie are neglecting to accurately assess the deterioration of the wife’s mental health. With a strict disallow of any creative stimulation, the woman is driven to creating a world within the walls of the room with yellow wallpaper. She imagines women like her being trapped behind the peeling mustard paint (88). By the third week, the wife has descended into complete madness at the shock of John who faints. Both stories, A Rose for Emily written by William Faulkner, and The Yellow Wallpaper by Charlotte Perkins Gilman, convey how two women are experiencing the same emotional Scales 4! situations they have to suffer and express the physical trials theShow MoreRelatedEssay about Comparison of Maupassants Short Stories1234 Words   |  5 PagesComparison of Maupassants Short Stories A Vendetta is a short story written by Guy de Maupassant pre 1914. It is set in Bonifacio, Corsica and is about Antoine Saverini who was savagely murdered and his mother who swore over his dead body that she would seek revenge. After an argument, Nicolas Ravolati murders Antoine Saverini by stabbing him in the back. When his mother sees her sons dead body for the first time, brought to her house by passers by, she sheds noRead MoreEssay on Literature Comparison Between a Short Story and a Poem2124 Words   |  9 PagesLiterature Comparison between a Short Story and a Poem Gian Carlo O. 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